Random musings on conversion rates

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don't try to spam the same content across your website as this doesn't arouse Google's attention. This includes keywords (yes, we recommend you use keywords a number …

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The philosophy of duplication

Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever growing sophistication of the Google Algorithm. Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They …

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