Understanding the rationale behind XML sitemaps

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Here, you have more wiggle room-160 characters-so make sure you include multiple target keywords that accurately describe the content you have on-site. Get out and about with the …

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Pay particular attention to quality when performing an audit

Consumers can reduce search time when they look for product names identified by effective logos. Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. Used car parts …

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Questions to ask about conversion rates

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Writers typically have content creation skills, but …

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The Value of a Keyword

A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Don't rely on the tips you read …

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