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Links on your page maybe internal-pointing to other pages on your site-or external-leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about …

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Is it a content issue? Have you considered eye laser surgery to correct your vision? That's Beverley information to keep …

Organize your site into categories and subcategories, and make your menus accessible and easy to click. Another way that having your keywords in the URL helps is when it comes to link building for Google. If you decide to do SEO on your own rather than bring on a small-business …

Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. We believe it's because getting a link to an in depth piece of content is much more natural than …

Developing engaging content is one of the most important things you can do to optimize your website. Social media also brings traffic to a website. Many SEO's still believe that PR exists in some form. Essentially, PR is a score of the strength of a website's backlink profile. Its like …

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. It's also important to understand …