Establish your position regarding keywords

Keep the page layout consistent throughout the site. Yahoo!'s web crawler is called Slurp, and the Bing spider is called MSNBot; they both exhibit similar behavior. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites …

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Random musings on conversion rates

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don't try to spam the same content across your website as this doesn't arouse Google's attention. This includes keywords (yes, we recommend you use keywords a number …

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The Value of a Keyword

A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Don't rely on the tips you read …

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The philosophy of duplication

Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever growing sophistication of the Google Algorithm. Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They …

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Who else wants to be successful with citations

Also, I like to make sure that I'm not repeating the same keyword consecutively. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. If you are ranked anywhere below that, the amount of eyes …

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