Links on your page maybe internal-pointing to other pages on your site-or external-leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about …

When evaluating your list of keyword opportunities, think about whether a person searching that phrase is hoping to learn something, find a solution to a problem, or make a purchase. Is it a content issue? Have you considered eye laser surgery to correct your vision? That's Beverley information to keep …

Once you succeed in dealing with the infection, Google will be able to remove the malware warning from your search results listing. Buying backlinks can and does work, however, there's a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their …

When a site achieves that down to the finest detail, it's impressive. You can control both the pages that Googlebot crawls and (should you wish) request a reduction in the frequency or depth of each crawl. The long tail variety specifies what the user is looking for and what their …

A muscle grows when it has endless input combined with correlating relaxing points. This isn't the case, however. Though there's no direct evidence that there's a specific ranking signal for these features, they will improve the engagement and quality of your content, which in turn will earn it more links …

Organize your site into categories and subcategories, and make your menus accessible and easy to click. Another way that having your keywords in the URL helps is when it comes to link building for Google. If you decide to do SEO on your own rather than bring on a small-business …

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

Optimizing your social media profiles won't help the domain authority of your existing site, but it will boost the visibility of those profiles in search engines. Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. Googlebot uses HTTP …

They're only seen by search engine bots and by incoming users who see your content on SERPs, so many webmasters and marketers simply ignore them, or fill them with fluff for the sake of filling up space. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely …

Don't make the user click. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Pick a preferred version of the site and ensure all other possible variations are properly 301 redirecting to it. There are so …

In other words, target your audience very carefully. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Matching - Existing …

Consumers possessing extensive knowledge about individual brands and product categories are better able to conduct more involved external searches. It may not be a good idea to link to the website from footers or sidebars. You want people to trust in your brand or business and are willing to endorse …

Thin content can be identified as low quality pages that add little to no value to the reader. Examples of thin content include duplicate pages, automatically generated content or doorway pages. We believe it's because getting a link to an in depth piece of content is much more natural than …

Research indicates that consumers are more receptive to online video ads. Getting free hits from organic results can minimize or eliminate the need to use PPC campaigns. This may lead to common preferences for music, foods, and other products. Recently, I came across these interesting traditional rocking horses . Does anyone …

Having keywords in your domain URL can also give you a small SEO boost. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Although Google's search results are provided at a page level, Google also likes to have a sense of …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. Writers typically have content creation skills, but …

Pricing aside, these two pages are identical, so you need to use hreflang tags to explain to search engines why the two versions exist. A URL is more important than you may think it is. Your website's URL structure is like a math formula - when followed properly it will give …

For example, link to other blog articles you created to give the reader more resources to check out on other relevant topics. You notice a spike in organic traffic from a foreign market that piques your interest. Many Internet marketers debate the importance of on-page optimization when it comes to …

The act of domain transfer automatically renews the domain for an additional year. Building powerful brands includes the effective use of social media. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and …

While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well …

A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. When the customer has …

While content and digital marketers have spent years honing search engine optimization into a fine art, most companies have actually devoted considerable efforts and resources to ensuring their SEO techniques are top-notch. In the past, Google has stated that the country within which a website is hosted is a very …

As with anything Google pays attention to, that means it's worth including keywords in your header tags. Always give your own website the edge when it comes to content. Of course, the mistake that most businesses make is that they approach social media marketing with the attitude that it will …

Meta description tags can influence click-throughs but aren't directly used for rankings. Communication involves transmitting, receiving, and processing information. Twitter hashtags are a great way to create visibility for your brand and showcase exactly what it has to offer. I couldn't begin to think I could afford a wonderful antique …

Developing engaging content is one of the most important things you can do to optimize your website. Social media also brings traffic to a website. Many SEO's still believe that PR exists in some form. Essentially, PR is a score of the strength of a website's backlink profile. Its like …

. If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content. This will give us a better understanding as to why my website is ranked above others in search …

Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Social signals aren't an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. It's also important to understand …

Keep the page layout consistent throughout the site. Yahoo!'s web crawler is called Slurp, and the Bing spider is called MSNBot; they both exhibit similar behavior. The easiest way to build high quality links are what SEOs call "web 2.0s." That's just a way to say "social sites …

I doubt it, but I'm sure you've been asked if you've "Googled" something. Make sure to incorporate images that support your content and use descriptive titles and alt text. If it seems like it is, Google probably isn't penalizing it, so there's no reason to disavow it. There are so …

There are hundreds of different ranking factors that search engines, like Google, consider as part of their algorithm when deciding what results to return for a given search query. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact …

Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don't try to spam the same content across your website as this doesn't arouse Google's attention. This includes keywords (yes, we recommend you use keywords a number …

If you want to get loads of quality traffic to your website you have to work a lot or invest a lot. This rule applies to all your copywriting, not just the headers. Google updates. Would an inexpensive rocking horse restorer do the trick? For example, you could search for …

A local business competitor might not be your online competitor - welcome to a bigger game of tug-of-war. As you work to improve your SEO, it's your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Don't rely on the tips you read …

Today, keyword density has less of an impact than it once did on overall Google rankings thanks to an ever growing sophistication of the Google Algorithm. Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They …

Also, I like to make sure that I'm not repeating the same keyword consecutively. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment. If you are ranked anywhere below that, the amount of eyes …